Top Reasons to Choose Infiniti Cars and SUVs

Nov 12, 2013

Infiniti Q70 in Charlotte NC

Ten Reasons to Choose Infiniti

As a premier luxury brand, albeit one of the youngest, Infiniti has risen quickly. Models such as those found at Lake Norman Infiniti are just the most recent in a line of solid, successful vehicles that have created loyal customers across America. There are plenty of reasons to buy an Infiniti, ranging from the sleek exterior designs to the attention to detail in the plush interiors.

Here are the ten best reasons to buy an Infiniti:

10. Infiniti and Red Bull Racing

As sponsor of Red Bull Racing, Infiniti has its foot in the door and looks to expand further into F1 racing. This partnership has the potential to aid Infiniti in developing new technology to apply to road cars while increasing its corporate visibility on an international scale.

9. Technological Evolution

All of the Infiniti models receive the latest in technology inside and out, highlighted by the Infiniti InTouch system, which encompasses applications and controls to allow for constant connection to the world around you. Infiniti Connection, meanwhile, allows the owner to stay connected to the car wherever they may be, including concierge services, security features, and more.

8. Charity Work

Infiniti works with a number of charities throughout the course of the year, most notably as sponsor of the Infiniti Coaches’ Charity Challenge. The Coaches Challenge donates $100,000 per year to the sponsored charity of a single coach in NCAA Division I basketball, as well as money to the other 47 coaches in contention, donating over $300,000 per year.

7. Award Winners

Infiniti is consistently named to award lists for its vehicles, most recently earning a spot on Ward’s “10 Best Interiors” Award list for their work on the interior of the QX60. This award takes into account the design, ergonomics, fit, and finish of the interior of a vehicle. This is only the latest in an extensive collection.

6. Direct Adaptive Steering

Using advanced electronics to improve steering mechanisms, this is the world’s first steer-by-wire system, with no mechanical connection between the steering wheel and the wheels of the car. Available in the 2014 Hyundai Q50, this was one of 12 winners of Popular Science‘s Best of What’s New Grand Awards.

5. Infiniti Growth

With high goals at heart, Infiniti has worked to upgrade all aspects of their design and production facilities. These steps include everything from improving quality control on the assembly lines, to a re-positioning of the brand, to working with employees to increase skill levels and company pride. All of these upgrades are meant to make Infiniti stronger for the future.

4. Safety Features

Infiniti continues to develop new and improved safety features. Starting with the introduction of Intelligent Cruise Control in 2001, Infiniti has made new features available year after year, including Lane Departure Warning, a Blind Spot Intervention System, and Back-up Collision Intervention. Infiniti engineers

3. Continuous Improvement

Infiniti continues to improve customer satisfaction, with standings in J.D. Power and Associates Initial Quality Study rising year after year. This study measures the owners’ perception of a new car and its inherent quality after 90 days of ownership. Out of all car companies, Infiniti was ranked 9th in 2010, 8th in 2011, and rose to 6th in 2012.

2. Nissan-Backed Reliability

As the luxury division of Nissan, all Infiniti automobiles are born from the same nuts, bolts, and quality of manufacture found in all new Nissan vehicles. This brand vision, developing luxury from a working-class vehicle, has created a unique company ethic. It also provides invaluable versatility for long-term maintenance of the vehicle, as well as time-tested Nissan reliability.

1. Luxury with Value

Infiniti believes that just because a car is a considered a luxury vehicle, doesn’t mean it can’t also be a value. All Infiniti vehicles provide the highest level of comfort and luxury possible without driving the price through the roof, in order to make a luxury brand for the people.

Come to Lake Norman Infiniti, located just north of Charlotte, North Carolina, and see these reasons for yourself. Our experienced dealership team can find the right model for you, the best financing options, and will be there to help you maintain your vehicle for the many years to come.